Online self-learning courses offer autonomy, allowing individuals to learn at their own pace. They provide structured training materials with review exercises to enhance understanding. Utilizing multimedia resources like videos and presentations, learners actively engage with the content. while flexibility enables customization of study schedules. This fosters an environment conducive to effective learning and skill development, accommodating personal commitments.
The latest Pay PerClick techniques, including those involving display ads and actions that people take on your website, will be covered by our PPC Course as well as web analytics information. You should learn about advanced bidding, tracking the performance of your ads campaign, how search engines rank ads and different advertising platforms as well as methods for improving lead generation. We will also demonstrate how to determine the success of your campaigns for search engine marketing.
The GoLogica course will teach you how to use Pay PerClick (PPC) ads. You'll learn what it is and why it's beneficial. The lesson will also explore how Pay-Per-Click is connected to Search Engine Marketing (SEM) and cover key terms such as ad groups, display network, quality score, billing models, and ad auction. It will discuss terms like keywords, text ads, expanded text ads, ad extensions, targeting, A-B testing, and more.
In this advertising and marketing strategy, the advertiser only pays when someone clicks on their ad. These ads are published on websites, social media, and other online platforms like web pages and blogs. Many people use this form of advertising today.
This online PPC course is created by top industry experts to turn you into a PPC Specialist in a well-known company. It will quickly advance your career in Digital Marketing with live online lessons and real-world projects. These projects and case studies are based on what you learn in the program.
GoLogica training mixes volume learning with real-life practice. Our skilled teachers guide you through real situations to ensure you learn by doing. In our PPC course, designed for hands-on learning, you'll work with theory, practical exercises, and real examples. Our experienced experts make learning interactive, using live projects and simulations to help you practice and get ready for real challenges.
Salary Trends:
According to Talent, The average salary of an Advanced Pay-Per-Click Professional typically ranges from $50k to $61k PA. It’s depending on factors such as experience, location, and specific job responsibilities.
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Advanced PPC Curriculum
PPC for Various Business Types
Defining the Channels for PPC
Define CPM CPC and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-based System
Targeting Capabilities
How PPC works For Various Business Types
PPC For E-Commerce
PPC For Lead Generation
PPC For Local Companies
PPC Ads For B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle
Introduction to Psychology of search
The Search Process
he Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising
Hierarchy of a PPC account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group: Example
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Components: Example
Ad Testing
Ad Extensions
Ad Extensions: Example
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization
Display Network and its Reach
Targeting Options
Display Network Follows Campaign Settings
Contextual Targeting
Placement Targeting
Audience Targeting
Layer Targeting
Ad Formats
Ad Creation Tips
Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation
Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive Products
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel
Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decision
Bid Methods
Bid Options
The PPC Auction
Types of Auction
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models
PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning
Conversion Tracking Mechanisms
UTM Parameters
UTM Parameters: Examples
Different Types of Reports
The GoLogica certification is widely acknowledged, enhancing the credibility of your resume and opening doors to high-level positions in leading multinational corporations globally.
At the end of this course, you will receive a course completion certificate which certifies that you have successfully completed GoLogica training in Advanced PPC technology.
You will get certified in Advanced PPC by clearing the online examination with a minimum score of 70%.
Get Certification
Advanced PPC Objectives
PPC stands for pay-per-click, an online advertising model where you only pay when someone clicks your ad.
You can run PPC ads in a variety of places, including: Search engines like Google and Bing. Social media platforms like Facebook and Instagram. Banners on websites.
While SEO yields exponential traffic over time, PPC ads offer rapid results, allowing immediate top-of-page visibility with sufficient investment. However, this approach may not suit small businesses constrained by limited marketing budgets.
PPC, or pay-per-click, advertising enables you to pay a fee for your website's placement on the search engine results page (SERP) when users enter particular keywords or phrases into the search engine.
This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
You should expect to spend about 30-40 hours to complete the course and take the certification exam.
Upon enrollment, you'll unlock e-learning materials covering all courses within the learning path, along with access to exclusive forums moderated by faculty and industry experts. Monthly mentoring sessions by these professionals further enhance your learning journey. Upon meeting program requirements, you'll earn the coveted Advanced PPC certificate, validating your expertise in the field.
This is the body.Upon completion of eligibility test GoLogica provides aAdvanced PPC training, you will receive a certificate from GoLogica.
In the rapidly expanding realm of digital marketing, PPC stands out as a pivotal component. With businesses relying heavily on their online presence, PPC marketing emerges as the catalyst for reaching and engaging with the desired audience swiftly. As businesses strive to secure new customers, a solid grasp of PPC becomes indispensable. Now is the opportune moment to pursue PPC certification and venture into this dynamic career arena.
PPC specialists are crucial for managing online advertising campaigns. They handle strategy, implementation, and performance analysis. GoLogica provides a PPC certification program, equipping individuals with the skills needed to excel in this role. Participants learn about trend analysis, keyword optimization, and performance metrics adjustment. This certification ensures a comprehensive understanding of PPC essentials, empowering specialists to design effective campaigns and drive results.
To join this training, you should:
• Have a basic understanding of digital marketing concepts.
This means you should know a bit about digital marketing ideas.
• Knowing about online advertising platforms is helpful but
Not required. It's beneficial if you are aware of online ads, but youdon't have to.
• Make sure you have a laptop or desktop with internet access for hands-on exercises. You'll need a computer with internet to do practical exercises
Why GoLogica?
10+
Years of Experience
250+
Corporate Clients
750+
Courses
50K+
Careers Transformed
Yes, it is Possible. GoLogica provides a fast-track Classes so you can complete a training within a few days or a week and get a certification.
To attend online training, you'll typically need a stable internet connection, a compatible device (laptop, tablet, or smartphone), and a suitable web browser or training software.
Check your training platform's storage or cloud (drive) for saved video recordings.
Discounts may vary; inquire directly for specific offers.
Visit GoLogica website, locate the 'Certificates' section, follow the instructions to verify your course completion by completing the exam and Get more than 70% marks. And download your certificate.
I'll guide you through the certification process step-by-step, ensuring you're well-prepared and confident in your subject matter by clearing an exam.
Yes, we help you on a Craft a compelling resume by highlighting your skills, experiences, and achievements in a clear, concise, and well-structured format.
Yes, we do placement assistance after completing a training and clearing eligibility test.
Our mock interviews process involves practice sessions, feedback, and role-playing to enhance candidates' communication skills and confidence in a concise, single-line summary:
"Practice + Feedback = Confident Interview Readiness."
The refund policy terms and conditions may vary; please refer to the specific seller or provider for details. Go to Refund Policy »
Yes, discuss payment terms with the Seles team and Get a potential instalment options.
Yes, you will find EMI options for fee payment.
Get in Touch to our team by filling a required details.
GoLogica certification holds value for those seeking to learn and validate their skills in Logic Apps all over the world.
Yes, GoLogica offers opportunities to work on live projects, enhancing your practical skills and experience.
Our trainers are highly experienced in respective Field and implementing real-time solutions on different Scenarios and Expert in their professionals.
We record each LIVE class session you undergo through this training and recordings of each session class will be updated in your Cloud.
Yes, access online course materials through learning platforms or the institutions or a GoLogica website.
GoLogica have a 10+ year’s good track record in the training market. However, it was founded in 2013.
Yes, we help you on a Craft a compelling resume by highlighting your skills, experiences, and achievements in a clear, concise, and well-structured format.
Self-paced training allows learners to study at their own speed, while Live Online training offers real-time, interactive sessions with an instructor.
Self-paced learning offers flexibility, personalized progress, and the ability to review materials at your own convenience.
Live online training offers real-time interaction, immediate feedback, and networking opportunities, which self-paced learning lacks.
Yes, GoLogica allows you to transition from self-paced to instructor-led training as per your preference T&C apply.
Yes, customize GoLogica curriculum as per your needs. Our Goal is to satisfy and give an enough knowledge to students.
Timetable flexibility depends on the institution and availability; inquire for options.
Yes, depending on program flexibility. Communicate with the organizers for options.
Consult your training contract for withdrawal terms, prioritizing mutual understanding.
Yes, we offer a Demo Session to confirm your enrolment session details for live training.
Yes, the trainer will help you with your queries during the training and as well as in discussion class.
Practice consistently, apply learned skills in real-life scenarios, and seek feedback for improvement.
Yes, we can provide trained resources for hire upon request.
Self-paced videos can be classified into beginner, intermediate, advanced, and expert levels.
Yes, we can consider extending access for pre-recorded sessions.
Yes, customizable live training allows for scheduling flexibility and tailored curriculum.
Yes, we conduct assessments and also some mock test for better understanding along with discussion call.
Yes, we offer a certification and it is highly valuable in market
Yes, you can but just Inquire about extension options post-training.
Yes, post-training consultations can be arranged upon request.
Our trainers are highly experienced in on specific subject matter to teach and uses by real-time solutions on different Scenarios and Expert in their professionals.
You can access the recording of the missed class through our LMS. We record each training session and upload it after the session to our LMS which can be accessible to the students.
You can clarify your queries by dialling +91 - 82 9696 0414, +1 (646) 586 - 2969 Or you can send a mail to info@gologica.com. We are ready to clear your enquiries at any time
Gologica’s Advanced PPC Online training was top-notch. The course content was high-quality, and the trainer covered all concepts thoroughly. Overall, a great learning experience with Gologica!
Ravali
I recently completed Advanced Pay-Per-Click (PPC) Online Training and it was exceptional. The course covered advanced PPC strategies and tools. The expert instructors and practical insights have significantly enhanced my PPC skills.
