Are you curious about the best marketing campaigns of 2022? In this blog post, we will explore seven campaigns that are sure to be successful. Each campaign has been carefully selected based on its innovative approach and ability to reach consumers. Keep reading to learn more!
As technologies become more advanced, so does the way marketers promote their products. Here is a list of 7 of the most innovative marketing campaigns in history.
1. Fast Food Companies (2012-2017) – This campaign was run by multiple fast food companies all across America with the goal to create awareness for healthy eating and fight against obesity. As part of this campaign, various fast-food restaurants offered customers who purchased menu items that were considered healthy (under specific calories) the opportunity to donate any amount of their purchase to an organization fighting against obesity. The goal for this campaign was for customers to be able to indulge in guilty pleasures at a discounted price but also feel like they are making a difference by giving back.
2. Kim Kardashian (2016) – To promote her new perfume line, Kim Kardashian launched an augmented reality app where users could apply makeup virtually on top of “Kim K.” photos and videos. This allowed fans and potential consumers alike to experiment with their favorite contouring techniques before purchasing the perfume. In addition, it gave them the ability to share photos on social media platforms and generated a ton of buzz for the campaign.
3. SodaStream (2014) – Created by an Israeli company, SodaStream challenged customers to send videos or photos of themselves performing acts that highlight the environmental benefits of switching from store-bought soft drinks to home carbonated beverages. The winner would get to visit Israel, meet with the CEO, tour their factory in person, bring three friends, get special treatment at their resort visitor’s center and receive $10,000 in cash prizes. This generated tons of buzz around the product launch, which was meant to encourage customers to consider its benefits compared to traditional sodas while highlighting SodaStream as eco-friendly because it would save tons of plastic waste through fewer bottles.
4. Netflix (2017) – Netflix created this campaign to promote their original show, “13 Reasons Why,” which debuted on the platform in 2017. Using a website called 13ReasonsWhy.info, users could search through real tweets tagged with #thirteenreasonswhy and read them as if they are being said by one of the actors in the show. Some of these tweets were actually from actual fans who watched the show. Still, many others came directly from the marketing team to create excitement around the show’s release because it allowed viewers to consider how different people could have played a part in Hannah Baker’s death.
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5. Aeromexico (2016) – To generate exposure for their new line of in-flight meals, Aeromexico partnered with top chefs to create recipes inspired by the traditional cuisine of Mexico. The campaign included billboards in Mexico City where they used augmented reality technology to project images of meals on passersby at an angle that let food bloggers take photos and share them online using the hashtag #AeroMexicoChefs. This generated lots of buzz around their new menu items before they were even launched into the market.
6. Electronic Arts (2010) – Electronic Arts created this marketing campaign for their video game “SimCity,” which allowed users to explore a virtual map of their city while considering real-world issues like budget, transportation, electricity prices, pollution levels, unemployment rates, and more. This campaign was meant to encourage young individuals, in particular, to think about their future careers in fields like economics, physics, or architecture.
7. Ikea (2013) – Using an augmented reality app, Ikea customers could visualize what specific pieces of furniture would look like in their homes before they made a purchase. The app used the customer’s photos taken on-site and overlaid this imagery with what the home furnishings would look like inside that same space, ultimately creating a preview of how it would look and feel once they purchase. This generated major buzz around the campaign because users could share images across social media platforms which got other people excited about buying new things for homes. So there you have it.
What are the Benefits of Marketing Campaigns?
In the marketing industry, a marketing campaign is an integrated strategic approach that aims to gather customers and people who are likely buyers of a service or product. In these campaigns, marketing agencies use multiple advertising methods. These include television advertisements, magazine ads, radio commercials, billboards, and even social media for promotional purposes.
Marketing campaigns can be used as part of many business strategies because they provide several benefits. The main benefit is it helps businesses increase their sales conversions rate. They also help companies gain more consumers and give them a better image. Furthermore, these campaigns also contribute positively to the overall promotion of the products or services offered by these companies. Lastly, they allow organizations to sustain customer relationships by creating loyalty towards products.
Another advantage of having marketing campaigns is that they can help improve the profit of any type of business. This is because these promotional strategies encourage businesses to gain more customers. Thus, it is achieving higher sales volume, which will result in greater profits.
Lastly, they allow organizations to create a positive image towards the products or services offered by the company. For instance, Marlboro cigarettes became popular because of their memorable advertising campaign featuring their rugged cowboy icon. However, later on, this brand was successfully sued for the damages it contributed to public health and forced to pay hundreds of millions in settlements. Therefore, it’s important that marketers find ways to provide effective promotions that won’t eventually hurt people.
Marketing campaigns are used not only by big companies but can also be used by small businesses. For example, Subway sandwich shops have various marketing strategies to attract customers. They first started the flatbread campaign, which featured low-fat sandwiches. This campaign gave Subway a greater image by promoting healthy foods for customers, especially those on weight loss diet plans.
Real-time Example:
Another example is the McDonald’s coffee case where it was sued because two of its client had spilled their hot coffee and got third-degree burns that eventually led them to death. After being convicted of negligence, the company then paid USD 700 million in settlement due to this case. However, marketing campaigns are not limited to just negative events – there are also positive benefits of marketing campaigns; these benefits include improved business sales conversions rate and overall promotion of their products.
Marketing campaigns also help companies gain more consumers and give them a better image. Marketers need to find ways to promote their products or services without hurting people in the process. For example, Nike used its marketing campaign to feature professional athletes to promote their products or services, which became popular with young and adult audiences worldwide.
Conclusion:
2022 is shaping up to be an exciting year for marketing, with plenty of innovative campaigns already in the works. We can’t wait to see what new and exciting ideas emerge over the next twelve months, and we hope you’ll stay tuned as we bring you all the latest news from the world of marketing. Thanks for reading!
Author Bio:
Anji Velagana loves pursuing excellence through writing. He currently writes for Gologica.com, a global leader in providing the best online training to individuals who wish to take training on different abilities. He has experience of 5 years in the field of content writing. Contact him via LinkedIn.