Introduction to Adobe Audience Manager:
Adobe Audience Manager is the Industry’s first data management platform that consolidates audience data from all available sources. It identifies, quantifies and optimizes high-value target audiences, which can then be allowed to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Adobe Audience Manager assists you manage your data pipeline by bringing your audience data sets together, making it easy to collect commercially relevant data about site visitors, create marketable segments and serve targeted advertising and content to the right audience. The solution also provides simple tag deployment and management with robust information collection, control and protection.
Types of Data collected:
Adobe Audience Manager assists you collect and manage first-party, second-party, and third-party data.
Unlocking client data assets stored in multiple silos is one of the largest data challenges faced by enterprises today. From CRM databases, to registration systems, to ad servers and so forth, enterprises need tools that assist centralize valuable information and manage customer and audience data as a single strategic information asset. Adobe Audience Manager assists you unlock isolated client data and manage information collection from multiple sources. Collected information can be managed based on data element time-to-live (TTL) values, which assists your organization control information expiration across all sources Audience Manager is designed to assist you manage the following types of data.
•First party data collection(own data): The first party data collection is a main Adobe Audience Manager feature. This core competency addresses the needs of publishers or advertisers who want to use proprietary information as the cornerstone of their marketing programs or for targeting and modeling against other data sources.
•Second party data collection(partner data): Second party data comes from a strategic business partner (it’s not publisher data). This data is collected and managed just like first party information.
•Third party data collection(purchased data): Third party information is data purchased, collected and shared by vendors outside of Adobe Audience Manager.
Features:
•The Customer data gathering across all marketing channels.
•Client profiling and correlation between both authenticated and anonymous.
•The Fine tune segmented data based on various client profiles.
•This Profile merging performs cross device identification, engineered to collect any form of identity (mobile ID, declared ID, authenticated ID) to create the most comprehensive profile.
•The Audience marketplace provides brokerage of high value audiences that can be activated for cross channel digital campaigns, taking care of contracts, billing and payments between information providers and sellers.
Benefits of Adobe Audience Manager:
•Ingesting all online and offline information from a first party or third party paves the way to data driven marketing.
•Creating client profiles from anonymous visitor patterns to segment and target with relevance.
•Direct interaction with Adobe Analytics makes it robust, reliable and very simple to maintain.
•It supports client journeys with consistent messages.
•It identifies the new high value prospects.
•Adobe Audience manager can integrate with any other marketing solution through the API frameworks.
•Buy and sell third party audience data in the audience marketplace.
Latest Innovations of Adobe Audience Manager:
Once your enterprise is consistently delivering relevant marketing messages across multiple channels, you will be ready to continue gaining competitive benefit by finding the means to expand the possibilities and generate greater value to your stakeholders. Gather a team of visionary innovators and use the information collected from your ongoing campaigns and digital tactics and empower them to generate new creative ways to enhance your consumer’s life cycle.
Market Share of Adobe Audience Manager:
Adobe Audience Manager is one of the best marketing tools. As per the recent survey analysis it is one of the top most trending technologies in the IT Sector. If you are a certified person of Adobe Audience Manager technology you can get so many opportunities to get hired around the globe as a fresher or experienced. It has the Market share of about 12.31 percent. An Adobe Audience Manager professional is paid around $70k. So, grab the opportunity like this.
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