Are you looking to keep up with the latest content marketing trends? Check out our top 10 tools for 2022! These platforms will help you create and distribute engaging content that resonates with your audience. So what are you waiting for? Get started today!
The landscape of content marketing has changed drastically over the last few years, with the rise of new technologies. New tools are surfacing to help marketers create amazing campaigns that engage users and help them gain a fantastic brand image.
Here are our predictions for the top ten content marketing tools in 2022:
10. IFTTT
IFTTT allows users to create chains of simple conditional statements to be triggered based on changes in another channel or app. Using IFTTT for content marketing means having the ability to connect every popular tool out there without needing to know how it works individually!
It can automate simple tasks like saving blog posts into a Google Docs spreadsheet, which you can use for later data analysis. You can also use IFTTT for more complex tasks, such as tracking your site’s RSS feed and notifying you whenever someone mentions your brand. This is useful because you can reply instantly using their direct messaging system.
9 / 10 (tied) Pinterest
Pinterest has gone from strength to strength since its launch in 2010 and now boasts over 100 million monthly users and a 60:1 engagement ratio for its user-created content. This makes Pinterest an ideal tool to distribute visual content such as infographics, charts, or diagrams. It is also especially useful if you have a visually based product like fashion or design items.
8 / 10 (tied) Hootsuite
Hootsuite is the leading social media management platform with over 15 million users in more than 120 countries. With this large network of people at your disposal, it is possible to share your own company’s content, monitor conversations about your brand, and create custom feeds that show only the information you want. Even reports are available that give insights into how well your team is performing!
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8 / 10 (tied) Trello
Trello is a free project management tool that helps organize anything you can imagine. It’s ideal for content marketers as it allows team collaboration and enables users to quickly and easily prioritize and delegate tasks. You can create boards, lists, and cards on each board, allowing your team to keep up with the important things to discuss at meetings and those that can be delegated. One of our favorite features is Trello’s ability to connect with other apps such as Google Drive or MailChimp, which means you can save attachments straight into your shared folders! You could even use it as a more informal way of keeping track of new products by pinning product sales pitches directly onto your board!
7 / 10 (tied) Zapier
Zapier is another automation tool similar to IFTTT, but it’s more advanced and allows users to connect to every popular app they can think of. For example, you can use it to automatically create a Google Form whenever you receive an email or have a new lead in Salesforce. This makes it great for creating content checklists where each time someone has completed one step, they are automatically added to the following list for you! It could also make following up with leads ten times faster, as all you would need to do is create a zap that sends them an email reminder after seven days if nobody else does.
6 / 10 (tied) News Feed Eradicator extension
News Feed eradicator is a Google Chrome Extension that instantly hides all sponsored content from your Facebook newsfeed, making it easier for you to focus on real friends’ posts. It also works with Twitter and Instagram! This could be a useful tool if you’re going away for a holiday or even just spend a day reading blogs about content marketing – no distractions mean more blog content read!
6 / 10 (tied) Pinterest scheduling
If you have tried posting images directly onto Pinterest, you’ll know how difficult it can be to obtain the right niche following. However, using a Pinterest scheduler such as ScheduGram makes managing pinning much easier without any additional followers. This tool is especially useful for brands with a large number of people working on their social media, as it means no more competing to make sure your latest pin gets posted first!
5 / 10 (tied) Hootsuite Analytics
HootSuite’s analytics is a great way to see how far your content marketing efforts have gone. For example, you can check the growth of followers on Twitter and Facebook over time and gain insights into which specific pieces of content got you the most shares. This information is invaluable when creating further content in the future and deciding what times are best to post. While you can do some of this through Google Analytics or by checking which posts go viral, Hootsuite provides metrics that you can only otherwise get with a large team of marketers on a premium account.
5 / 10 (tied) Buffer Feed Scheduling
A Buffer is a great tool for scheduling content over social media, especially if you need to keep an eye on several profiles. One of the better features of Buffer is its Feed feature, which enables users to share any website straight onto their social networks and gives them some extra options such as custom images and pre-scheduled times. This makes it perfect for those who don’t have time to browse news or blog sites all day! Another reason to use this could be if your brand has influencers wanting guest posts – through Buffer’s RSS feed, it’s possible to schedule these to go out automatically.
4 / 10 (tied) Bitly Tracking & Analytics
Bitly is a free link-shortening service, but its real benefit comes from its extra features. For example, you can see which links are performing best and even include your shortened links in newsletters without worrying about them breaking outside of the email! This makes it perfect for keeping track of where potential customers are coming from – for example, if traffic goes up on a blog post after being featured by another site, this data could be used to create more content that appeals to that audience.
3 / 10 (tied) RSS Assembler
RSS Assembler provides an online hub for finding blogs and websites relevant to your brand and industry, allowing you to quickly and easily add content to your reading list. This is a great way of improving blog post promotion as it makes it easier for you to find more blogs that are worth sharing through the tool’s email notifications that come when new posts are made on sites you follow.
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3 / 10 (tied) Tweriod
Tweriod scans your Twitter account activity and shows you who is most active at different times of the day based on location. While this immediately seems like an advantage if you’re targeting certain segments or trying to separate personal posts from business ones, its real benefit comes in knowing whether the followers gained by following other people are online or not – which will help with any social selling you are doing.
2 / 10 (tied) MarketMeSuite
MarketMeSuite is a great way to create custom profiles for your brand on marketplaces such as eBay and Amazon, helping find what products and services people might be interested in buying and making it easier for them to make a purchase. It can also tell businesses which markets they should be focusing on since it can suggest keywords that would help when optimizing an e-commerce site. MarketMeSuite does come at a price, though, so it may only be suited to companies with large online stores or those who sell across several platforms already.
1 / 10 (tied) Mailchimp Custom Audiences
Mailchimp Custom Audiences makes it possible to upload an existing email list and then target those customers with specific ads on Facebook. This is a great way of improving social advertising. It allows marketers to better connect with their existing customer base, giving them the opportunity to offer discounts or promotions that may not have been available before. However, other tools such as AdRoll and SocialBro work in a similar way, so Mailchimp may only be suitable for those looking for a free alternative.
Conclusion:
We hope you’ve found our list of the top 10 content marketing tools for 2022 useful. As always, we want to remind you that this is a rapidly changing field, and new options are emerging all the time. If you have any questions about these or other solutions, please feel free to contact us at your convenience!
