Effective marketing approaches are built around good content. According to HubSpot State of Marketing Report, 2021, 82% of marketers actively use content marketing, and it shows the importance of Content Marketing.
Thankfully, there are a lot of content marketing tools available that can make your life easy. Content marketing tools may help you save time and money by enhancing the quality of your material and streamlining your entire content marketing approach.
They may provide you with fresh ideas to write about, assist you in reaching your buyer personas, engage visitors with your content, and even assist them in making a purchasing choice. Your command of these content marketing tools will significantly determine your success as a digital marketer.
So, without any further ado, let’s dive into our list of the top 10 content marketing tools for 2022.
Top 10 Content Marketing Tools
The top 10 most popular content marketing software used globally are given below.
1. HubSpot
Hubspot is an all-in-one marketing, sales, and CRM suite that gives you all the tools you need to produce actionable content, optimize it, and get it in front of the appropriate people. It is also regarded as the industry’s most powerful marketing automation platform.
HubSpot has several features, most of which are free to test. These include a robust form builder, live chat and chatbots, popup tools, and a marketing-focused WordPress plugin. Aside from these capabilities, HubSpot offers a world-class CMS that allows you to organize everything under a free CRM.
Why should you use it:
- It’s simple to set up and operate.
- Content development that is effective and customized for the intended audience.
- Analyze the impact of content.
- Manage material and keep it all in one place.
- Make the material as mobile-searchable as possible.
- Marketing efforts are simplified with the help of content automation.
2.Buzzsumo
Buzzsumo is a content marketing and analytics platform that you may use for various purposes. It assists you in determining what style of material will work best for a given topic. You will uncover the top trending topics and the types of headlines that are generating the most attention for almost any issue. You may also learn about the important influencers in your field and connect with them to help your business develop.
Why should you use it:
- The use of open APIs allows the platform’s functionalities to be expanded.
- Alerts on competitor companies for material shared across platforms are hassle-free.
- Tools for creating unique posts from the same material.
- SEO keyword insights.
- Choose the best social media platform for your company with ease.
- The content analyzer aids in the discovery of popular subjects.
- For new campaigns, real-time alerts are important.
- Alerts for brand mentions.
3.SEMrush
SEMrush is a wonderful tool for teams who want to focus on SEO and monitor what the competition is doing. The tool’s creators claim that their SEO knowledge is based on 20 billion keywords, 310 million ads, and 17 billion URLs crawled every day. This information provides you with real-time advice for enhancing your marketing process.
SEMrush’s inclusion of link building is one of the features that has propelled it to the top of many best content marketing software rankings. With a premium Zapier account, Semrush links with all Google products, major social media networks, WordPress, Trello, Majestic, and hundreds of other alternatives.
Why should you use it:
- The platform will aid you in your topic research.
- You may have a content strategy.
- It is capable of producing SEO-friendly content.
- It will allow you to keep track of your team’s tasks and deadlines, ensuring that all activities are completed on time.
- It includes ordering material, optimizing articles, monitoring content impact, and updating and enhancing content.
4.Monday.com
When organizations cannot comprehend the link between different forms of content, content marketing may be perplexing. Monday.com’s content management templates help to overcome this problem. The templates enable you to arrange your processes by assigned writer, content type, customer, or deadline using different labels and colours.
Monday’s easy interface is one of the key elements that makes it a strong content management solution. The application is intended to convert email alerts into prioritized tasks. The Board feature creates a fully configurable table where team members can see how far others have progressed on a certain aspect of the ideation, development, or analysis process.
Why should you use it:
- Monday.com includes a feature that allows you to invite clients as guests to observe the progress and provide input.
- You will share materials and obtain comments by using creative requests. You may customize such forms on Monday.com.
- The Editorial Calendar is a feature that allows you to plan your content.
- Monday.com is a platform for planning and managing both small and major events.
- It can store files ranging from 5GB to 1000GB.
5.Outgrow
Outgrow is a content marketing software tool that may help you increase website signups. It is accomplished by developing content such as calculators, interactive quizzes, polls, and the like.
Unlike the traditional opt-in form, various content categories can stimulate visitors’ interests and encourage them to interact with the material. As a result, it’s an excellent lead-generation tool. In addition, users benefit greatly from the feature library, templates, and other documentation.
Why should you use it:
- It is adaptable and user-friendly.
- Even inexperienced users will find it simple to use.
- Best suited for inbound marketing.
- It creates one-of-a-kind interactive lead magnets.
- It offers interactive material.
- This function exports aggregated data.
- Data may be simply merged.
- Conduct in-depth research.
6.Mediafly
If you want to boost the efficiency of your sales staff, this is one of the top content marketing software options. Businesses can use content effectiveness, access, and revenue-related data to compute the necessary modifications.
Its interface with Salesforce, SharePoint, and Dropbox enables enterprises to operate more efficiently. It works flawlessly, even with a huge sales staff, and covers all facets of digital marketing.
Why should you use it:
- Recommendations based on artificial intelligence.
- It determines the return on investment for content.
- The search functionality has been improved.
- It interacts with consumers with ease.
- Software that is safe and dynamic.
- Manage digital assets effectively.
- Keep track of how teams are utilizing the content.
- Understand where your mobile content is being accessed.
7.Buffer
Buffer is primarily intended for small businesses seeking to increase social media engagement. The software developers devised a simple solution that connects individuals who create material with those who approve it. You may use the tool to produce content and share it across many social media platforms simultaneously.
Because of its variety of functions, this application is on my list of the best content marketing software. The platform covers all aspects of content marketing, from planning with its Stories and Hashtag Planner capabilities to understanding the effects of your content marketing efforts with Post Analytics and custom reports.
Why should you use it:
- You can share content and schedule posts on Twitter, Facebook, LinkedIn, Google+, and Pinterest with a single click.
- It will assist you in determining the optimum times to post and automatically schedule your posts to maximize engagement.
- You may include blog feeds to provide content sources for your posts.
- The buffer Chrome plugin is also a useful feature. The plugin allows you to share links, images, and videos from anywhere on the internet.
- Buffer statistics can help you identify your best and worst-performing posts based on interaction, reach, and post type.
8.Hootsuite
Hootsuite’s purpose is to help users save time while managing social media content development dialogues. This tool will help you track social media conversations, notify you when your brand is referenced, and give you a sense of how well your postings perform.
Furthermore, while utilizing Hootsuite, you can access all of your picture assets from the Hootsuite dashboard, ensuring that everything you need to produce a post is in one location.
Why should you use it:
- You Can monitor multiple Social Media Streams From One Location
- Easily schedule posts in advance.
- Analyze Analytics Data
- The Hootlet Plug-In enables you to share information easily.
- Listening on Social Media: It pays attention to what others are saying and adds your company’s worth to the conversation.
- Efficiently Manage Customer Service on Social Media.
- It allows you to add numerous team members to your preferred social media accounts. It enables you to monitor who is sharing what information and who has planned postings in real-time.
9.Curata
Curata is a content marketing software that assists businesses in increasing leads and profits via the use of content developed and delivered on social media networks. This programme allows marketers to identify, organize, publish, and promote content in a matter of minutes.
Hundreds of firms, including Cisco, IBM, Bayer, Thermofisher, and Lenovo, have relied on the Curata content marketing platforms since 2007. It is ideal for campaign management, conversion monitoring, SEO management, publishing on a schedule, and connecting.
Why should you use it:
- It helps in making new connections.
- Refine the material that will be distributed.
- Increased audience participation.
- Customize the insights needed for your business.
- CMS integrations such as WordPress, Joomla, and others.
- It filters away obsolete stuff.
10. Percolate
It enables you to manage content and advertise it across several platforms, allowing you to disseminate it over social media and other channels. Excellent features that aid with planning, campaign management, and brand development.
Percolate is used by companies such as Google, General Electric, Cisco, and over 600 other businesses, making it more reputable and trustworthy for other consumers. In addition, percolate is a comprehensive online and mobile marketing platform that boosts the marketing team’s efficiency.
Why should you use it:
- Produce a large amount of high-quality material.
- Aids in the creation of complicated procedures and projects.
- Content is scheduled for weeks at a time.
- To store and manage material, use an asset management library.
- Navigation via dragging and dropping.
- Make fresh, distinct templates.
- The calendar planning tool provides a comprehensive view of the material.
These are the top 10 tools available on the market for content marketing.
Final Words
Customers are drawn in by the power of content, which allows them to pick you above your competition. Content marketing software aids in the marketing of content, the development of brands, and the maintenance of client relationships. It is the most effective way to contact decision-makers and, as a result, increase revenue.