Digital Marketing is one of the well-known methods to create awareness, interest, and sales for your services/products. Nowadays, Digital Marketing is the go-to marketing strategy for small enterprises and businesses. It includes several areas ranging from SEO to blog creation and publishing. Digital Marketing endorses brands and connects them to potential clients online.
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Learners Achievement
Maximum Salary Hike
150%
Average Salary Hike
75%
Haring Partners
2000+
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Digital Marketing Specialist Program Details
The Digital Marketing Certification program helps you learn the basic knowledge of online marketing. In this course, the students will get the opportunity to understand several aspects such as SEO and social media. This course is for professionals, as well as freshers. With this course, you will explore Digital Marketing, its history, digital growth, and basic concepts of Digital Marketing.
In this, you will learn how to develop and nurture a digital culture & the impact of Digital Marketing globally. Our Digital Marketing Certification course includes several topics. It includes:
Search engine optimization (SEO).
Search engine marketing (SEM).
Social media marketing (SMM).
Digital Marketing tools.
Marketing analytics.
And many more.
Also, will help you learn marketing analytics, omnichannel marketing, and data-driven customer-centric methods for client retention.
Once you complete this course, you will get several benefits. This includes a high salary package, reach your targeted audience, global reach, measurable results, and many more. Also, will help you learn new methods in digital market research. It includes conjoint analysis, social media analysis, and regression analysis.
Key Highlights
Classes are led by professional and experienced industry experts.
Flexible schedule as per the student’s convenience.
Accessible for both freshers and professionals.
Career guidance.
Mentor support.
Assist in preparing for the interview.
Are you excited about this?
Digital Marketing Specialist Syllabus
Search Engine Optimization
GoLogica offers Search engine optimization (SEO) Training. This is one of the way toward influencing the perceivability of a site or a site page in a web search engine unpaid outcomes—regularly alluded to as "characteristic", "natural", or "earned" results.
WEEK 8-10 30 Hours LIVE CLASS
What is Domain
Basic Knowledge of World Wide Web
Difference between Portal and Search Engines?
Black hat techniques
White Hat techniques
How Search Engine works
Market Research
Keyword Research and Analysis
Keyword opportunity
Competitors Website Analysis
SWOT Analysis of Website
How to Choose Best Keywords
Tools available for Keyword Research
Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap
The Page Title
Meta Descriptions & Meta Keywords
Headings
Bold Text
Domain Names & Suggestions
Canonical Tag
Meta Tags
Images and Alt Text
Internal Link Building
The Sitemap
Invisible Text
Server and Hosting Check
Robots Meta Tag
Doorway Pages
301 Redirects
404 Error
Duplicate content
Page Rank
Link Popularity
Link Building in Detail
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Press Release Submissions
Forum Link Building
Competitor Link Analysis
Google Analytics
Installing Google Analytics
How to Study Google Analytics
Interpreting Bars & Figures
How Google Analytics can Help SEO
Advanced Reporting
Webmaster Central & Bing/Yahoo
Open Site Explorer
Website Analysis using various SEO Tools available
Keyword Density Analyzer Tools
Google Tools
Yahoo / Bing Tools
Rich Snippet Text Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Miscellaneous Tools
Google analysis
Tracking and Reporting
Reports Submission
Securing Ranks
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.These all things can be possible by learning it, GoLogica offering training on Digital Marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
WEEK 1-3 40 Hours LIVE CLASS
Web Analytics
GoLogica is a great place to learn online Web Analytics course and this will really helpful courses that teach you what you need for your job. Our trainers are good at what they do, and we use the latest lessons to make sure you learn the best skills. Check out all our different courses and start growing professionally with GoLogica.
WEEK 4-7 30 Hours LIVE CLASS
Introduction to Digital Analytics
Building Blocks Part 1
Building Block Part 2
Fundamental of Digital Analytics Part 1
Fundamental of Digital Analytics Part 2
Fundamentals of Digital Analytics Part 3
Fundamentals of Digital Analytics Part 4
Business Perspective Part 1
Business Perspective Part 2
Business Perspective Part 3
Business Perspective Part 4
The Methodology – Lean Six Sigma Part 1
The Methodology – Lean Six Sigma Part 2
The Methodology – Lean Six Sigma Part 3
Data Analysis Fundamentals
Analysis Perspective: Providing Insights
Expressing Exactitude or a Sense of Scale
Enabling Capabilities Part 1
Enabling Capabilities Part 2
Enabling Capabilities Part 3
Enabling Capabilities Part 4
Managing Analytics Part 1
Managing Analytics Part 2
Managing Analytics Part 3
Audience
Acquisition Part 1
Acquisition Part 2
Acquisition Part 3
Acquisition Part 4
Behavior Part 1
Behavior Part 2
Conversions and Onboarding Part 1
Conversions and Onboarding Part 2
Conversions and Onboarding Part 3
Conversions and Onboarding Part 4
Retention and Expansion Part 1
Retention and Expansion Part 2
Advocacy Part 1
Advocacy Part 2
Privacy and Ethics
Social Media Marketing
GoLogica’s course on Social Media Marketing trains individuals on how to use data for successful social media marketing. Understand how to take social media data, formulate data-driven strategies and improve campaigns for better interaction and conversation.
WEEK 11-14 40 Hours LIVE CLASS
Advanced PPC
GoLogica provides excellent digital marketing courses, and one of them is complete training on Pay-Per-Click (PPC). Our experts will help you learn by doing practical activities, making sure you become skilled at PPC advertising. Come join GoLogica for an educational experience that will transform your skills and help you progress in the constantly changing digital world.
WEEK 15-18 40 Hours LIVE CLASS
PPC for Various Business Types
Defining the Channels for PPC
Define CPM CPC and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-based System
Targeting Capabilities
How PPC works For Various Business Types
PPC For E-Commerce
PPC For Lead Generation
PPC For Local Companies
PPC Ads For B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle
Introduction to Psychology of search
The Search Process
he Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising
Hierarchy of a PPC account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group: Example
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Components: Example
Ad Testing
Ad Extensions
Ad Extensions: Example
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization
Display Network and its Reach
Targeting Options
Display Network Follows Campaign Settings
Contextual Targeting
Placement Targeting
Audience Targeting
Layer Targeting
Ad Formats
Ad Creation Tips
Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation
Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive Products
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel
Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decision
Bid Methods
Bid Options
The PPC Auction
Types of Auction
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models
PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning
Conversion Tracking Mechanisms
UTM Parameters
UTM Parameters: Examples
Different Types of Reports
To become a master in Digital Marketing Specialist?
Skills Covered
Tools Covered
Career Support
Personalized Industry Session
This will help you to better understand the Digital Marketing industry.
High-Performance Coaching
you will be able to grow your career by broadening your proficiency in Digital Marketing.
Career Mentorship Sessions
With this, the students will be able to decide their careers in the right way.
Interview Preparation
We Help with face-to-face interaction through mock interviews & Exams
Program Fee
Program Fee: 112000 /-
100800 /-
Discount: 11200
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Digital Marketing Specialist Certification
GoLogica Digital Marketing Specialist Certification holds accreditation from major global companies worldwide. Upon completion of both theoretical and practical sessions, we offer certification to both freshers and corporate trainees. Our certification on Digital Marketing Specialist is recognized globally through GoLogica, significantly enhances the value of your resume, opening doors to prominent job positions within leading MNCs. Attainment of this certification is contingent upon the successful completion of our training program and practical projects.
Job Outlook
Career Opportunities & Annual Growth
The U.S. Bureau of Labor Statistics forecasts a 22% increase in employment for Digital marketing analysts from 2021 to 2031, significantly outpacing the average for all occupations. Additionally, Digital Marketing Ventures predicts 9 million unfilled Digital Marketing jobs worldwide by 2030.
Salary Trend
According to the BLS, Digital marketing professionals are well-compensated. The median annual wage for Digital marketing Specialist was $70,000 to $120,000 PA It’s depending on factors such as experience, location, and specific job responsibilities.
Job Titles
Are you preparing for a interview? If yes, our expert tutors will help you with this.
Digital Marketing Manager
SEO Specialist
Content Marketing Manager
Social Media Manager
Email Marketing Specialist
PPC Specialist
Analytics Manager
Influencer Marketing Manager
Digital Marketing Analyst
Digital Marketing Specialist Faq’s
No prerequisites are there.
90 days is the duration for this Certification course.
It depends on the passion and skill of every individual. If one has the skill and passion for Digital Marketing, then he can complete this course efficiently.
It makes the connection between the brands and people online. Digital Marketing makes use of social media, search engines, display ads, and several other online platforms to attract and engage clients. Also, encourages the customers to make purchases and develops customer loyalty.
• Digital Marketers.
• Sales Professionals.
• Business Owners.
• Entrepreneurs.
We will issue the certificate after you complete the course.
We suggest taking the seven courses in this Certification course. For more details, contact us.
No. This course is for professionals and beginners.
If you are a freelancer and want to get more projects in the current marketplace, then this course can be helpful for you. You will be able to develop your problem-solving skills and learn new technologies.
Yes. We provide relevant study materials to all the students after they join the course. Also, will provide hands-on guides, training videos, and many more.
Yes. In this constantly changing world, having Digital Marketing skills will be essential. It helps in improving brand awareness resulting in lead generation and sales conversion.
• Mailchimp.
• HootSuite.
• Canva.
• Shopify.
• Google Analytics.
• Google Sheets.
• Google Ads.
• HubSpot.
• Google Search Console.
And many more.
Yes. We provide flexible schedules at the students’ convenience.
This course is not needed to start your career in Digital Marketing. However, it is good to do Digital Marketing course as it enhances your skills.
Yes. You can learn Digital Marketing. If you are a computer science graduate, you might know web designing, which is a plus for a digital marketer.
SEM is a sponsored search strategy, whereas SEO is an organic search approach.
No. Digital marketers do not need any coding ability or experience to start a Digital Marketing career.
If you have a startup business with a limited budget, then this course is for you. It will help you improve your brand awareness resulting in generating quality leads and conversions.
All kinds of companies require Digital Marketing professionals to attract and engage with their clients online. Ranging from technology to retail to finance, all need Digital Marketing professionals.
PPC is an internet advertising in which marketers pay whenever a customer clicks on their online ads.
It is a Google-developed ad process, which helps businesses to reach targeted customers online via its search engine platform.
SEO or search engine optimization is a process to increase the quantity and quality of the site visitors. This process drives organic traffic to the site and enhances your position in Google’s search results.
