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Digital Marketing Certification Master's Program in Mumbai, IN

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Discover the fundamentals of digital marketing with the GoLogica in-depth certification program in Mumbai. Learn Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), digital marketing tools, and web analytics. Enroll today to build expertise in digital marketing.
Digital Marketing Certification Program

Next Batch Starts

26th Nov 2024

Program Duration

6 Months

Learning Format

Online Bootcamp

Why Join this Program?

GoLogica Acadamic

GoLogica Academic's Master Program features a structured curriculum, paving the way to Global scope.

Industry Experience

GoLogica having a 15+ years of experience on career transforming programs with industrial oriented Skills.

Latest AI Trends

GoLogica Advanced Programs delivers cutting-edge AI Training, offering insights into the latest trends.

Hands-on Experience

GoLogica emphasizes practical learning with exercises, projects to equip you with real world application.

Learners Achievement

Maximum Salary Hike

150%

Average Salary Hike

75%

Haring Partners

2000+

Our Alumini

Digital Marketing Specialist alumini

Digital Marketing Specialist Program Details

The Digital Marketing Certification Program offered by GoLogica is an intensive course meant for individuals looking to establish themselves in the profession in Mumbai. Since many companies are gradually incorporating their operations through the use of the Internet, being proficient in digital marketing is essential for competitiveness in today's business market. This program acts as a generalist digital marketing curriculum, making sure that you are prepared to establish effective marketing communication and support business development plans.

 

The program starts with an exploration of the concepts of SEO and SEM. You will learn how to make websites search-engine friendly, boost their organic traffic, and effectively manage paid advertisement campaigns on Google AdWords and Bing. All these skills are essential for making pages more visible and having higher conversion rates in the competitive Internet world.

 

In the next segment, SMM is taught in detail, where aspects such as content creation and campaign building for sites such as Facebook, Instagram, Twitter, and LinkedIn are discussed in detail. It will help you understand the specifics of social media’s algorithms, the use, and role of the influencers, as well as how to approach analytics.

 

The program also provides training in important Digital Marketing Tools like Google Analytics, SEMrush, and Hootsuite. Here you will learn how to track various performance indicators, study users’ activities, and implement various changes and improvements based on these observations. These tools are very helpful for any marketer planning on executing successful campaigns and getting metrics.

 

Marketing analytics is an essential component of this course, in which you will learn how to analyze data and how to produce marketing reports. It will help you to determine the effectiveness of the campaign in social networks, the web, and email and make the right decisions to increase the ROI.

 

By the end of this program, you will not only get acquainted with SEO, SMM, SEM, and marketing analytics but also practice using the most effective digital marketing tools. Regardless of whether you are a beginner or already have several years of experience in your pocket as a marketer, this program is what you need to build a successful career in digital marketing and conquer new heights.

Are you excited about this?

Digital Marketing Specialist Syllabus

Search Engine Optimization

GoLogica offers Search engine optimization (SEO) Training. This is one of the way toward influencing the perceivability of a site or a site page in a web search engine unpaid outcomes—regularly alluded to as "characteristic", "natural", or "earned" results.

WEEK 8-10 30 Hours LIVE CLASS
Mastering SEO Training

What is Domain
Basic Knowledge of World Wide Web
Difference between Portal and Search Engines?

Black hat techniques
White Hat techniques
How Search Engine works

Market Research
Keyword Research and Analysis
Keyword opportunity
Competitors Website Analysis
SWOT Analysis of Website
How to Choose Best Keywords
Tools available for Keyword Research

Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap

The Page Title
Meta Descriptions & Meta Keywords
Headings
Bold Text
Domain Names & Suggestions
Canonical Tag
Meta Tags
Images and Alt Text
Internal Link Building
The Sitemap
Invisible Text
Server and Hosting Check
Robots Meta Tag
Doorway Pages
301 Redirects
404 Error
Duplicate content

Page Rank
Link Popularity
Link Building in Detail
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Press Release Submissions
Forum Link Building
Competitor Link Analysis

Google Analytics
Installing Google Analytics
How to Study Google Analytics
Interpreting Bars & Figures
How Google Analytics can Help SEO
Advanced Reporting
Webmaster Central & Bing/Yahoo
Open Site Explorer
Website Analysis using various SEO Tools available

Keyword Density Analyzer Tools
Google Tools
Yahoo / Bing Tools
Rich Snippet Text Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Miscellaneous Tools

Google analysis
Tracking and Reporting
Reports Submission
Securing Ranks

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.These all things can be possible by learning it, GoLogica offering training on Digital Marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

WEEK 1-3 40 Hours LIVE CLASS
Advanced Digital Marketing Certification Program

Web Analytics

GoLogica is a great place to learn online Web Analytics course and this will really helpful courses that teach you what you need for your job. Our trainers are good at what they do, and we use the latest lessons to make sure you learn the best skills. Check out all our different courses and start growing professionally with GoLogica.

WEEK 4-7 30 Hours LIVE CLASS
Web Analytics Training

Introduction to Digital Analytics

Building Blocks Part 1
Building Block Part 2

Fundamental of Digital Analytics Part 1
Fundamental of Digital Analytics Part 2
Fundamentals of Digital Analytics Part 3
Fundamentals of Digital Analytics Part 4

Business Perspective Part 1
Business Perspective Part 2
Business Perspective Part 3
Business Perspective Part 4

The Methodology – Lean Six Sigma Part 1
The Methodology – Lean Six Sigma Part 2
The Methodology – Lean Six Sigma Part 3

Data Analysis Fundamentals

Analysis Perspective: Providing Insights
Expressing Exactitude or a Sense of Scale

Enabling Capabilities Part 1
Enabling Capabilities Part 2
Enabling Capabilities Part 3
Enabling Capabilities Part 4

Managing Analytics Part 1
Managing Analytics Part 2
Managing Analytics Part 3

Audience

Acquisition Part 1
Acquisition Part 2
Acquisition Part 3
Acquisition Part 4

Behavior Part 1
Behavior Part 2

Conversions and Onboarding Part 1
Conversions and Onboarding Part 2
Conversions and Onboarding Part 3
Conversions and Onboarding Part 4

Retention and Expansion Part 1
Retention and Expansion Part 2

Advocacy Part 1
Advocacy Part 2

Privacy and Ethics

Social Media Marketing

GoLogica’s course on Social Media Marketing trains individuals on how to use data for successful social media marketing. Understand how to take social media data, formulate data-driven strategies and improve campaigns for better interaction and conversation.

WEEK 11-14 40 Hours LIVE CLASS
Social Media Marketing Training

Advanced PPC

GoLogica provides excellent digital marketing courses, and one of them is complete training on Pay-Per-Click (PPC). Our experts will help you learn by doing practical activities, making sure you become skilled at PPC advertising. Come join GoLogica for an educational experience that will transform your skills and help you progress in the constantly changing digital world.

WEEK 15-18 40 Hours LIVE CLASS
Advanced Pay-Per-Click (PPC) Online Training

PPC for Various Business Types
Defining the Channels for PPC
Define CPM CPC and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-based System
Targeting Capabilities
How PPC works For Various Business Types
PPC For E-Commerce
PPC For Lead Generation
PPC For Local Companies
PPC Ads For B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle

Introduction to Psychology of search
The Search Process
he Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising

Hierarchy of a PPC account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group: Example
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Components: Example
Ad Testing
Ad Extensions
Ad Extensions: Example
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization

Display Network and its Reach
Targeting Options
Display Network Follows Campaign Settings
Contextual Targeting
Placement Targeting
Audience Targeting
Layer Targeting
Ad Formats
Ad Creation Tips

Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation

Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive Products
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel

Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decision
Bid Methods
Bid Options
The PPC Auction
Types of Auction
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models

PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning

Conversion Tracking Mechanisms
UTM Parameters
UTM Parameters: Examples
Different Types of Reports

To become a master in Digital Marketing Specialist?

Skills Covered

Digital Marketing Certification Program skills covered

Tools Covered

Digital Marketing Certification Program tools covered

Career Support

Personalized Industry Session

This will help you to better understand the Digital Marketing industry.

High-Performance Coaching

you will be able to grow your career by broadening your proficiency in Digital Marketing.

Career Mentorship Sessions

With this, the students will be able to decide their careers in the right way.

Interview Preparation

We Help with face-to-face interaction through mock interviews & Exams

Digital Marketing Certification Program career support

Program Fee

Program Fee: 112000 /-

100800 /-

Discount: 11200

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Debit/Credit

UPI

Digital Marketing Specialist Certification

GoLogica Digital Marketing Specialist Certification holds accreditation from major global companies worldwide. Upon completion of both theoretical and practical sessions, we offer certification to both freshers and corporate trainees. Our certification on Digital Marketing Specialist is recognized globally through GoLogica, significantly enhances the value of your resume, opening doors to prominent job positions within leading MNCs. Attainment of this certification is contingent upon the successful completion of our training program and practical projects.

Digital Marketing Specialist certificate

Job Outlook

Career Opportunities & Annual Growth

The U.S. Bureau of Labor Statistics forecasts a 22% increase in employment for Digital marketing analysts from 2021 to 2031, significantly outpacing the average for all occupations. Additionally, Digital Marketing Ventures predicts 9 million unfilled Digital Marketing jobs worldwide by 2030.

Salary Trend

According to the BLS, Digital marketing professionals are well-compensated. The median annual wage for Digital marketing Specialist was $70,000 to $120,000 PA It’s depending on factors such as experience, location, and specific job responsibilities.

Job Titles

Are you preparing for a interview? If yes, our expert tutors will help you with this.

  • Digital Marketing Manager
  • SEO Specialist
  • Content Marketing Manager
  • Social Media Manager
  • Email Marketing Specialist
  • PPC Specialist
  • Analytics Manager
  • Influencer Marketing Manager
  • Digital Marketing Analyst

Digital Marketing Specialist Faq’s

No prerequisites are there.

90 days is the duration for this Certification course.

It depends on the passion and skill of every individual. If one has the skill and passion for Digital Marketing, then he can complete this course efficiently.

It makes the connection between the brands and people online. Digital Marketing makes use of social media, search engines, display ads, and several other online platforms to attract and engage clients. Also, encourages the customers to make purchases and develops customer loyalty.


• Digital Marketers.
• Sales Professionals.
• Business Owners.
• Entrepreneurs.

We will issue the certificate after you complete the course.

We suggest taking the seven courses in this Certification course. For more details, contact us.

No. This course is for professionals and beginners.

If you are a freelancer and want to get more projects in the current marketplace, then this course can be helpful for you. You will be able to develop your problem-solving skills and learn new technologies.


Yes. We provide relevant study materials to all the students after they join the course. Also, will provide hands-on guides, training videos, and many more.


Yes. In this constantly changing world, having Digital Marketing skills will be essential. It helps in improving brand awareness resulting in lead generation and sales conversion.


• Mailchimp.
• HootSuite.
• Canva.
• Shopify.
• Google Analytics.
• Google Sheets.
• Google Ads.
• HubSpot.
• Google Search Console.
And many more.

Yes. We provide flexible schedules at the students’ convenience.

This course is not needed to start your career in Digital Marketing. However, it is good to do Digital Marketing course as it enhances your skills.

Yes. You can learn Digital Marketing. If you are a computer science graduate, you might know web designing, which is a plus for a digital marketer.

SEM is a sponsored search strategy, whereas SEO is an organic search approach.

No. Digital marketers do not need any coding ability or experience to start a Digital Marketing career.

If you have a startup business with a limited budget, then this course is for you. It will help you improve your brand awareness resulting in generating quality leads and conversions.


All kinds of companies require Digital Marketing professionals to attract and engage with their clients online. Ranging from technology to retail to finance, all need Digital Marketing professionals.


PPC is an internet advertising in which marketers pay whenever a customer clicks on their online ads.


It is a Google-developed ad process, which helps businesses to reach targeted customers online via its search engine platform.

SEO or search engine optimization is a process to increase the quantity and quality of the site visitors. This process drives organic traffic to the site and enhances your position in Google’s search results.

Enquiry Now

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